Daniella Iwagoh
UX/UI Designer
Larry
A blood donation app that facilitates users to both donate and request for blood.
Project Overview
Larry is a mobile application that offers multiple features related to blood donation. Users can utilize the app to donate blood, search for potential donors, and place orders for blood at a blood bank. Larry also serves to educate and encourage people to donate blood, while clearing up any misunderstandings surrounding the process.
Project Duration
4 Weeks
The Problem
Blood is a vital substance that saves lives and promotes good health. Patients with diverse medical needs often require regular blood transfusions, but the challenge lies in finding suitable blood donors when needed. Additionally, the donation procedure is often hindered by a lack of enthusiasm and efficient communication.
The Goal
The objectives are to create an easy-to-use system for addressing blood donation challenges, establish a reliable communication channel between blood donors and recipients, and ensure prompt access to blood and donors for patients, particularly in emergency situations.
My Role
Product Designer
My Responsibilities
User research, wireframing, prototyping.
01 - Understanding the user
User Research
To develop a better understanding of users' needs and preferences, I conducted user research, including surveys and interviews with potential users. My target audience includes individuals who are eligible to donate blood, including ages 18 to 60 and in good health. The research indicated that users are looking for an easy-to-use application that simplifies the donation process and saves time.
User Persona
TILDA
Age:
26
Family:
Single
Location:
Abuja, Nigeria
Education:
Veritas University, Abuja, Nigeria
Occupation:
Accountant
Be a light to others.
- Reaching a large number of people in an emergency to find blood.
- To locate active blood donors and other reliable information about them.
- To be able to register for donations quickly.
- Donate blood as often as possible to help those in need.
Goals
- Finding donors during medical situations can be difficult.
- Every time he donates blood, he has to fill out the same paperwork.
- The lack of transparency in the donation process and the antiquated procedures of blood banks.
Frustrations
Tilda works as an accountant and volunteers for a blood donation organization. She handles blood donations for persons in need and also donates on a regular basis.
User Story
User stories are fictional one-sentence stories told from the perspective of a persona to inform and inspire design decisions.
As an accountant and blood volunteer, I want to donate blood as often as possible so that I can help those in need.
Empathy Map
- Because the hospital is far away, some blood donors are hesitant to give blood
- I want to get a blood donation as soon as possible
- People should be made aware of the benefits of blood donation
Says
- She needs a platform via which she can quickly find donations
- She wants to be able to communicate effectively with donors.
Thinks
- Look for apps that allow you to donate blood
- Regularly donates blood
Does
- They are concerned about their data being misused
- When she has to contact multiple donors in order to find blood, he becomes frustrated
- When donors do not answer in a timely manner, she becomes concerned
Feels
02 - Starting the design
Flow Chart
Digital Wireframe
03 - Refining the design
Mockup
Style Guide
Colour Palette
136F63
1E1E1E
FF9790
EFDE9D
Typefaces
Headings: Aa
Headings: Aa
Headings: Aa
04 - Going Forward
Takeaways
Impact
- Increase blood donations
- Improve communication
- Increase awareness
What I learned
Discovering the potential benefits of a blood donation app, one could acquire knowledge about the blood donation process, the importance of blood donations, and their own eligibility and donation history. Consequently, this increased awareness may inspire more people to become donors and contribute to the well-being of their communities.