Daniella Iwagoh

UX/UI Designer

Project-image

Restaurant Finder

An app that keeps track of our finances

Project Overview

The Restaurant Finder app is designed to assist users in selecting restaurants based on their current location and preferred city, while also providing optimal directions to the chosen restaurant. This straightforward and intuitive application presents vital restaurant information such as its name, address, phone number, and ratings. With its broad reach across Nigeria, the app makes it effortless for users to locate excellent restaurants.

Project Duration

3 Weeks

The Problem

It's no secret that convenience foods have become a staple for many of us. With busy schedules and endless responsibilities, finding the motivation and energy to cook can be a major hurdle. That's why, after a long day, dining out often seems like the most practical and time-efficient solution. However, it can be difficult to identify restaurants that offer a superior user experience and consistently positive customer reviews. It's a challenge that many of us face when seeking out quality dining options.

The Goal

The overarching goals for the app are to enhance its dynamism and incentivize users to open it more frequently, while also ensuring that the user interface remains simple and easily navigable. Also to enable users to search for restaurants anytime and anywhere, and to allow them rate and provide feedback on their dining experiences through the app.

My Role

Solo UX/UI Designer

My Responsibilities

User research, wireframing, prototyping.

01 - Understanding the user

User Research

In an effort to gain deeper insights into potential users and their motivations, needs, and objectives, I conducted interviews, created empathy maps, and performed a competitive analysis. The goal of these activities was to optimize the user experience when searching for restaurants. Based on my findings, I was able to identify the following pain points

1

The app requires you to sign in/sign up before you can use it.

2

No phone number to call

3

When there is traffic, it does not provide an alternative path

4

There is no opening or closing time

Competitive Audit

Through extensive personal use and observation of numerous restaurant finder apps, I have identified the primary challenges faced by users, namely:
1. Cluttered designs and unintuitive navigation, which impede their ability to locate and explore restaurants easily.
2. Time-consuming registration processes and limited availability to only one city, which hinders the user's ability to access the app'sfull range of features.

User Persona

persona

Abba-Stephen Benjamin

Age:

  28

Family:

  Single

Location:

  Abuja, Nigeria

Education:

  Caritas University, Enugu, Nigeria

Occupation:

  Electrical Engineering

Benjamin is a graduate of Electrical and Electronics Engineering. He is an Assistant Lecturer in Federal Polytechnic Kaltungo. He specialises in research, in evolving technology in electronics and telecommunication engineering.

    Goals
  • To go to nice restaurants
  • To have the opportunity to inspire young people in engineering
    Frustrations
  • Can’t find restaurants nearby
  • No alternative route to the restaurants

User Story

User stories are fictional one-sentence stories told from the perspective of a persona to inform and inspire design decisions.

As an engineer, I want to be able to search and locate restaurants near me
So that, I can dine with friends

Empathy Map

    Thinks

  • How can I find restaurants to eat out

    Hears

  • Restaurant finder apps aren't reliable
  • Limited apps that shows them restaurants
  • Sees

  • No ratings in the app for restaurants
  • Give ratings to the restaurants they visit on the app
  • Says & Does

    Benefits

  • Find lots of restaurants nearby
  • Don't have to call friends for restaurant location
  • Can call restaurants before getting there

    Barriers

  • Not a lot of ratings
  • Wrong directions to restaurants
  • Sometimes they are closed

    Solution

  • Provide reliable service where the app gives precise location of the restaurant
  • Create a user-friendly app that does not require users to register.
  • The app should be made more visually appealing

02 - Starting the design

Digital Wireframe

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User Flow

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03 - Refining the design

Splash Screen

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Dark Theme Design

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Light Theme Design

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Style Guide

Colour Palette

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Typefaces

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Lessons

  • Knowing the user's problems makes it simple to solve many problems in a short amount of time
  • Always ask for users feedback, this goes a long way in helping you create a user centred design

Next Step

  • Conduct usability testing
© Mowo et Daniella