Tilda

An app that keeps track of our finances

Project Overview

Tilda is a fictional fintech application that is designed to offer a range of features to help users manage their finances effectively. With Tilda, users can keep track of their expenses, payments, and other financial transactions, allowing them to stay on top of their financial situation with ease. In addition to these basic features, Tilda also offers advanced tools for data analysis and category creation.

Project Duration

2 Weeks

The Problem

In today's world, where technology has made remarkable strides, traditional banking transactions can still prove to be a time-consuming and tedious affair. Despite the presence of financial technology apps, many individuals struggle to navigate them effectively due to poor user interface and user experience design, resulting in considerable time wastage. Additionally, users continue to express concerns over issues such as insufficient financial security, substandard customer service, and the absence of a centralized platform to manage their financial affairs seamlessly and efficiently.

The Goal

My goal is to create a cutting-edge, user-friendly mobile banking app that helps users manage their money effectively and gives them a sense of security while doing so. The app will be designed to be intuitive, modern, and simple-to-use, catering to the needs of modern consumers who expect convenience and ease of use in their financial transactions.

My Role

Solo UX/UI Designer

My Responsibilities

User research, wireframing, prototyping.

01 - Understanding the user

User Research

To begin my research, I analysed the user interfaces of several fintech apps and gathered feedback from users to understand their experiences with financial technology tools. I also examined common complaints in the App Store to identify users' frustrations with existing apps. Based on these insights, I can address these issues and improve my own app design accordingly.
Many users faced difficulties during the registration and verification process, and also found the app's Help function to be insufficient. Additionally, the navigation of the app made it challenging to access customer service, and when they did, users faced long wait times or impersonal automated services.

Solutions

Customer support option should be easy to find, concise, and straightforward in design.

Users should be able to select content based on their specific needs and preferences.

The app should be made more visually appealing.

Users should be able to trust you with their money and information.

Tools that promote financial savings should be prioritized for the target market.

Persona

Lawrence Roselyne

I want to be able to save money and make payments without having to worry.

Age:

Family:

Single

Location:

Abuja, Nigeria

Education:

University of Benin

Occupation:

Banking and Finance

Bio

Lawrence Roselyne is an Admin for a serviced apartment of a real estate firm. She takes care of clients who comes to enquire about their properties, make payments or know the status quo of their properties being bought and listen to their complaints. She works from Monday to Friday 9am-5pm.